Legal Marketing
Advertising, SEO, and lead generation strategies built for law firms and legal professionals.
8 articles
We Audited 509 Estate Planning Firms Across 30 U.S. Markets. Here's What We Found.
We audited 509 estate planning firms across 30 U.S. markets. The average scored 49/100, and four in five are invisible to AI search.
Lawyer SEO: The Complete Guide to Getting Found by Clients Who Need You
A research-backed guide to SEO for lawyers covering local, on-page, and technical strategy with real case studies and honest timelines.
We Audited 351 Family Law Firms Across 20 U.S. Markets. Here's What We Found.
We audited 351 family law firms across 20 U.S. markets. The average scored 54/100 on search visibility. The full benchmark report and what's broken.
Personal Injury Lawyer Advertising: The Brutal Math Behind Every Click, Call, and Billboard
Personal injury lawyer advertising is the most expensive legal vertical. Here's what works, what the real costs are, and where PI firms waste budget.
Family Law Marketing: How to Reach Clients in Their Most Difficult Moments
Family law marketing demands a different approach. Here's the dual-channel strategy that generates 80+ appointments per month at 10x ROAS for family law firms.
Estate Planning Marketing: A Content-First Strategy That Actually Works
Estate planning marketing requires a different playbook. Here's the content-first strategy that took one firm from zero to 7,000+ organic clicks per month.
Criminal Defense Marketing: The 2 AM Strategy Most Agencies Get Wrong
Criminal defense clients search from holding cells at 2 AM. A research-backed marketing strategy built for that reality, not a recycled template.
Law Firm Marketing Strategy: What Actually Works (And What's Burning Your Budget)
A family law firm and an estate planning firm need completely different marketing strategies. What actually works by practice area, and what burns budget.
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