About Cascade Digital Marketing
We Started Cascade Because Agencies Kept Failing Our Clients.
Since 2016, we've worked with architects, lawyers, associations, and builders who'd been burned by marketing that never connected to revenue. So we built an agency that only does.
Marketing Should Serve Your Business. Not Your Agency's.
Josh Kilen spent years watching agencies sell tactics without doing the work to understand the businesses they were supposed to grow. Dashboards full of green arrows. Vanity metrics that looked great in quarterly reviews. And phone lines that didn't ring any more than they did before.
He founded Cascade in 2016 on a principle most agencies consider bad business: learn the client's market before spending the client's money.
That research-first approach is the reason we exist. It's also the reason we only work with 3-5 new clients per quarter. You can't do deep research at scale. You have to choose depth.
What We Won't Do
We won't skip research to hit a launch deadline.
If we don't understand your market, we don't launch. Every agency talks about strategy. We're the ones who'll delay a campaign because the data says the messaging is wrong. That costs us money in the short term. It saves you money in every term after that.
We won't report metrics that don't matter.
You'll never get a report from us celebrating impressions while your calendar sits empty. We track appointments booked, clients signed, and revenue generated. If a campaign isn't moving those numbers, we fix it or kill it.
We won't hand you off.
You hired Cascade for senior-level thinking. That's what you'll get. No layers of account coordinators relaying your questions to someone who actually knows the answer. When you call, the person who answers knows your business.
The Team
A small team by design. Every client works directly with senior strategists who know their business, their market, and their goals. No layers. No hand-offs.
Josh Kilen
Founder & Strategic Director
Nearly two decades transforming marketing for professional organizations. Built Cascade on the principle that marketing should serve business goals, not agency profits. Google Ads certified across Search, Display, Video, and Mobile. Author of over 30 books on marketing and AI-enhanced research.
Usair Arshad
Content Specialist
Specializing in research-driven content for professional services. Usair creates strategic content that positions clients as thought leaders while driving organic traffic — deep research into what prospects actually search for, compelling writing that showcases expertise, and SEO optimization that connects insights with the right audience.
Ana Camarano
Marketing Assistant
Ana keeps campaigns running on schedule and clients in the loop. From coordinating deliverables and managing timelines to organizing research data and preparing reports, she ensures nothing falls through the cracks so the team can focus on strategy and execution.
Paul Boyer
Trusted Video Partner
Founder of Boyer Media Group, Paul brings over a decade of strategic video production to Cascade's client campaigns. He combines award-winning cinematography with marketing strategy to produce videos that move prospects through the sales funnel — from case study videos showcasing client transformations to social ads with 69% watch rates.
Based in Tacoma. Working Nationwide.
We've been in Tacoma since 2016. About half our clients are here in the Pacific Northwest. The other half are spread across the country. Digital marketing works the same whether we're across town or across the map.
3102 S. 23rd St.
Tacoma, WA 98405
(253) 257-5960
info@askcascade.com
Curious What Research Would Uncover About Your Market?
We'll show you what we find: who your competitors are targeting, what your best clients search for, and where the gaps are. No pitch deck. No obligation.
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