Researched, sourced, published. Every month.
Monthly SEO Articles
Most blogs don't die from a bad plan. They die because writing something worth reading takes longer than anyone budgeted, so the good months turn into a gap, and the gap turns into a year. Monthly Articles is a set number of researched, sourced articles every month, written to an editorial standard and published straight into your site.
The situation
Why the blog goes quiet
Writing well is slow. Somebody has to figure out what people are actually searching for, read what's already ranking, find real sources for the claims, and then write the thing. That's a week of somebody's attention for one article, and it's always the work that gets pushed when a client escalates or a quarter closes. Nobody decides to stop publishing. It just stops.
So you try the alternatives. The content mill delivers on time and reads like a rewritten Wikipedia entry. The freelancer who was genuinely good takes a full-time job in month four. And the AI tools produce a thousand words in a minute that any reader can tell were written by no one in particular, about nothing in particular, for no one at all. You've probably tried at least two of those. That's usually why people call us.
The process
How an article gets made
Every piece runs the same way, and the order matters. Research comes before drafting, and the draft has to survive an editor whose only job is to attack it.
- We research first. What your customers actually search, what your competitors have already published, and specifically what they left out. That gap is usually the article.
- Every claim gets a primary source. Findings are quoted and sourced, not asserted. Statistics carry the year they came from, and anything we can't source doesn't go in.
- We structure for how search engines and AI systems actually read now. The direct answer goes up top, real people and companies and places get named, and the questions get answered the way people ask them.
- Then the draft gets attacked. A separate editing pass goes hunting for unsourced claims, padding, generic filler, and any sentence that sounds like it came from a template. What survives that is what you get.
- We publish it into your site ourselves. WordPress or a modern platform, images and metadata handled, live and indexed without anything landing back on your desk.
The standard
The standard it's held to
We ran our articles against a professional human writer's work in blind side-by-side panels, where readers didn't know which was which. They picked ours three times out of three. That's the bar the process is built to clear, and it's the reason for the sourcing discipline behind it. Every claim has to be sourced, every quote has to be real, and every piece has to hold up when someone whose job is finding problems reads it.
We won't promise you rankings. Nobody honest can. What we'll promise is that the article will deserve them.
The calendar
Topics chosen before the month starts
Articles that get picked on the fly scatter. Yours come off a calendar built from actual topic research, so each month builds on the last and the whole library starts to add up to something search engines and AI systems recognize you for. One article is a post. Twelve planned ones are a position.
Questions we get
Is this AI-written content?
We use AI-enhanced research and drafting, the kind of research depth that used to be available only to the largest firms, and then we hold it to a human editorial standard with an adversarial review pass on every draft. We'd rather tell you that plainly than pretend otherwise. The test that matters is whether a real reader can tell, and in blind panels ours passed. Every claim is still backed by a citation you can click and check yourself.
How many articles do we get each month?
A set number, agreed before we start, sized to your business and what you're trying to cover. Some clients need steady coverage across a wide set of topics and some need depth in a narrow one. We'll tell you what we think the right number is after we look at your site.
Do you publish them, or send us drafts?
We publish directly into your site, images and metadata included, so nothing waits on you. If you'd rather approve everything first, we'll send drafts instead. For legal clients, approval before publishing is always the default.
What about the regulations in our industry?
Regulated clients get a compliance review before anything goes live. For law firms that means informational framing, no promises about outcomes, sourced claims, and whatever disclaimers your bar requires. We'd rather raise a question with you than guess at it.
Ready to start publishing again
Tell us what your site looks like now and what you've already tried. We'll look at it, tell you honestly whether we think we can help, and give you a number. You'll hear back within one business day.
Part of Cascade's Content Marketing practice.