The first objective, large-scale assessment of search visibility across family law. 20 markets. 15 states. No surveys. No self-reported data. Just what search engines and AI systems actually see.
Free. No sales call. Just the data.
Average search visibility score across 321 firms in 20 metropolitan markets
Of firms scored in Critical Gap — their websites fail to communicate qualifications to search systems
Monthly PPC spend identified across the dataset — much of it compensating for weak organic foundations
Board-certified specialists scoring below their non-certified peers across multiple states
Metros where placeholder content — template text, default posts, unfinished pages — was found on live sites
Surveys. Every data point is objective and externally observed — no self-reported metrics
This report measures what search engines and AI systems like ChatGPT, Perplexity, and Google's AI Overviews actually see when they evaluate a family law firm's website.
How we measured EEAT Visibility, Entity Presence, and Content Quality across a standardized 300-point rubric
How markets from Madison, WI to Reno, NV stack up — and what local economic conditions drive the differences
The credentials paradox, PPC dependency, agency attribution problem, entity presence gap, and placeholder epidemic — with data from every region
The 7% that scored above 70 share specific, replicable traits that any firm can adopt
Why firms invisible to structured data systems today won't become visible by accident — and what the transition window looks like
Most marketing benchmarks in legal rely on self-reported data — firms describing their own activities and budgets. Those studies consistently skew toward firms that are already marketing-aware.
This study takes a different approach. We analyzed live websites using automated tools and a standardized framework. The result is the first objective picture of where the profession actually stands.
This is the inaugural report in Cascade's Search Visibility Benchmark Series — an ongoing effort to measure how professional services firms appear to search engines and AI systems across every major practice area.
Coming soon: Estate Planning, Criminal Defense, Personal Injury
Benchmark your website against peers in your market. Understand where you stand before investing in improvements.
See the digital landscape your members navigate. Inform practice management programming and technology recommendations.
Identify the patterns and gaps that define the industry. Sharpen your recommendations with national benchmark data.
22-page PDF with full methodology, metro-by-metro analysis, and five national patterns.
We'll send the PDF to your inbox. No spam. No sales sequence.
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