The Search Visibility Benchmark Series
Commission a Benchmark
The industry reports everyone cites belong to whoever bothered to run them. Someone measured hundreds of firms, scored them the same way, and published the result. That organization now owns the data story in its market, and this is how you become that organization in yours.
860
Firms Measured Across Two Studies
300
Point Scoring Framework
30+
Metropolitan Markets Covered
0
Surveys or Self-Reported Data
The Track Record
Two Studies, 860 Firms, Already Published
We built this framework on our own dime and released the results as free industry resources. Two studies are out.
The family law study covers 351 firms across 20 metropolitan markets in 15 states. The estate planning study covers 509 firms across 30 metropolitan markets in 24 states. Both run on a standardized 300-point scoring framework applied to externally observable data.
No surveys. No self-reported data. No firm's cooperation was sought or required.
What You Commission
The Same Method, Pointed at Your Market
A commissioned study is the same framework and the same method, pointed at your industry or your membership. You shape the scope. We run the study and hand you the finished work.
- Your industry, your segment, and your markets define the scope
- The same 300-point framework and the same externally observable method used in the published studies
- The finished report, plus a walkthrough so you can speak to the findings
- Release and branding worked out during scoping, on terms you set
- A result you can put in front of members, prospects, or your market
The Integrity Clause
Why We Won't Shade the Findings for You
The data says what it says. A commissioned study reports its findings exactly the way the published ones do, and we don't soften a number, bury a segment, or reframe a weak result to flatter the organization paying for the work. That constraint isn't a limitation on what you're buying. It's the entire reason anyone will cite the report, quote it in a trade publication, or take its conclusions seriously a year from now.
Who Commissions One
Three Kinds of Commissioner
An association
Shows its members where the profession actually stands, and gives non-members a reason to pay attention.
A franchise or network
Sees how its locations actually show up across markets, measured the same way in every city.
A company
Owns the definitive data in its market instead of quoting somebody else's numbers.
Questions We Get Before Scoping
Do the firms being measured have to participate?
No. Every data point is externally observable, which means we collect it the same way a prospective client or a search engine would. Nobody being measured has to agree to anything, respond to anything, or know the study is running.
Can we keep the results private?
Release is your call. Some commissioners publish the whole study, some hold it for members, some do a staged release. We work the details out during scoping.
What if the findings are unflattering to our members or our market?
They get reported as they are. That is precisely why the report is worth citing. A study that only ever produces good news about the organization that paid for it is marketing, and readers can tell the difference.
How is a commissioned study different from the ones you've published?
Only the scope changes. You choose the industry, the segment, and the markets. The framework, the scoring, and the refusal to use self-reported data stay exactly the same.
Tell Us What You'd Want Measured
Bring us the industry, the segment, or the membership you want to understand, and we'll tell you what a study of it would look like. You'll hear back within one business day.