Case Study · Family Law & Criminal Defense
A Rebrand and a Faster Website, Without Losing the Rankings
When Torrone Law became Melvin & Torrone, PLLP, the firm needed a website to match its new name and its growing reputation. We designed and built a fast, custom site, then moved years of legal guides and content to the new domain without giving up the search visibility the firm had earned.
A New Name That Couldn't Cost Them Their Search Visibility
Torrone Law had built a strong reputation in Tacoma and, just as important, strong search visibility across family law and criminal defense in Pierce County. People searching for a divorce attorney, a CPS lawyer, or a DUI defense were finding the firm.
Rebranding to Melvin & Torrone, PLLP meant a new name, a new domain, and a new website. Handled carelessly, a domain move like that can erase years of SEO progress overnight. The firm needed a site that looked the part and a migration that protected everything they had built.
What a Safe Migration Actually Requires
Speed and structure win in legal search. People comparing attorneys decide fast. A slow, cluttered site loses them before they read a word. The new site had to load instantly and make every practice area easy to find.
Each practice area needs its own page. Family law and criminal defense searches are completely different. Divorce, custody, CPS, DUI, domestic violence, major felonies. Each is its own search, with its own audience and its own questions.
The old rankings had to come along. Years of content on the previous domain ranked for the searches that bring in clients. A migration without a redirect plan throws that authority away. Preserving it was the whole point.
A Custom Site Built to Move Without Losing Ground
A fast, custom website. Built from scratch on a modern static framework so pages load instantly on any device. No template, no bloat, no page builder slowing things down.
Complete practice-area coverage. Dedicated pages for every family law and criminal defense service the firm handles, plus personal injury. Each one is written for the person searching for that exact kind of help.
A careful content migration. Years of in-depth, Pierce County-specific legal guides moved to the new domain, with a full redirect map so every old link sends visitors and search engines to the right new page. The firm kept the authority it spent years building.
Local search structure for Pierce County. The cities, courts, and neighborhoods the firm serves are built into the site so families in Tacoma and across the South Sound find them in local results.
What Launched
- +A brand-new melvintorrone.com, live, fast, and built to convert.
- +Every practice area covered, from divorce and custody to DUI and major felony defense.
- +Years of legal content preserved and redirected, so the search authority earned on the old domain carried over to the new one.
- +The firm's 5.0-star rating across 44 Google reviews front and center, building trust the moment a visitor arrives.
About This Project
Q: What did Cascade build for Melvin & Torrone?
A custom, fast-loading website covering every family law and criminal defense practice area, plus a full migration of the firm's existing legal content from its previous domain to the new one.
Q: How do you change a law firm's domain without losing SEO?
With a complete redirect map. Every URL on the old site points to its match on the new one, so visitors and search engines land in the right place and the rankings the firm earned carry forward to the new domain.
Q: What platform is the new site built on?
A modern static framework chosen for speed and search performance, with content the firm can keep adding to over time.
Planning a Rebrand or a New Site?
A name change or a new website doesn't have to cost you the search visibility you've built. Let's plan a move that protects it.
Talk Through a Website Project