Case Study · Landscape Architecture
3x Leads in Six Months for a Landscape Architecture Firm
Lyon Landscape Architects designs outdoor spaces that sell themselves — when people can find them. Research into how premium property owners discover and evaluate landscape architects turned an invisible portfolio into a pipeline of qualified project inquiries.
The Best Portfolio Nobody Could Find
Lyon Landscape Architects creates practical, inspiring outdoor spaces — residential and commercial projects across the Pacific Northwest. Their built work is their strongest sales tool.
But a portfolio buried on page three of Google is also the most expensive one. Homeowners and developers searching for landscape architecture services found competitors first. Lyon's digital presence didn't reflect the work they'd built their reputation on.
They didn't need more awareness. They needed the right people to find them at the moment they were ready to hire.
How Premium Clients Choose a Landscape Architect
The portfolio is the first test. High-end property owners evaluate landscape architects visually before they read a word of copy. If the work doesn't impress in the first five seconds, they leave. The website needed to put project photography front and center.
Local search drives the pipeline. "Landscape architect [city]" and "landscape design [region]" searches represent the highest-intent traffic — property owners actively looking to hire. Ranking for these terms puts you in front of buyers with a project and a budget.
Quality beats volume. Lyon doesn't need hundreds of leads. They need twenty conversations a month with property owners who have the budget and timeline for premium work. The targeting needed to filter for project fit, not click volume.
A Digital Presence as Good as the Work
A portfolio-driven website. Large-format project images. Fast load times. Clean navigation. Every design decision serves one goal: a property owner sees Lyon's work and thinks "I want that." The copy supports the images, not the other way around.
Local SEO for the Pacific Northwest. Optimization for landscape architecture keywords across Lyon's service area. Technical SEO, content, and local signals built to capture high-intent searches from property owners and developers.
Targeted digital advertising. Ad campaigns reaching property owners and developers searching for premium landscape architecture services. Targeting refined by geography, property type, and search behavior — so every click is a potential project conversation.
The Numbers
- +3x qualified lead volume in six months. Better leads, not just more. Property owners with the budget and timeline for the kind of projects Lyon builds.
- +First-page Google rankings for key landscape architecture terms in the Pacific Northwest.
- +Higher inquiry quality. Prospects arrive having already seen the portfolio and understood the caliber of work. The website qualifies them before the phone rings.
About This Project
Q: What services did Cascade provide for Lyon Landscape Architects?
Website design built around portfolio photography, local SEO targeting the Pacific Northwest market, and digital advertising reaching premium property owners and developers.
Q: How did leads triple in six months?
Research identified exactly where Lyon's ideal clients search and what they need to see before reaching out. The website, SEO, and ads were all built on those insights. When you target precisely instead of broadly, results compound fast.
Q: Does Cascade work with other architecture firms?
Yes — architects, landscape architects, and design firms. The approach starts with research: how do premium clients find and evaluate firms in your discipline? Then we build a digital presence that matches the quality of the work.
Your Best Work Deserves to Be Found
If your portfolio is doing the selling but the right people can't find it, let's fix that.
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