Case Study · Criminal Defense Law
From Solo Practice to 80 Consultations a Month
Jordan Foster is a solo criminal defense attorney in Tacoma competing against established multi-attorney firms. Research into how people search under pressure shaped an SEO and advertising strategy that now fills his calendar every month.
A Solo Attorney in a Market That Favors Established Firms
Jordan Foster practices criminal defense law in Tacoma, WA. DUI/DWI defense, assaults, domestic violence, drug possession, theft, traffic infractions — cases where people need help immediately and make decisions fast.
The Tacoma criminal defense market has firms with years of built-up search visibility and bigger budgets. Jordan needed to build a digital presence from scratch and fill his calendar without outspending the competition.
How People Search When They've Just Been Arrested
Speed wins. Someone arrested for DUI at 11pm on a Friday isn't comparing firms. They search "DUI attorney Tacoma" and call the first credible result. The gap between search and phone call is minutes. If you're not visible at that moment, you don't exist.
Each charge has its own search pattern. "DUI lawyer Tacoma" is a different search than "domestic violence attorney Pierce County." The content strategy needed distinct pages for each charge type, written in the language people actually use when searching under stress.
Credibility for the specific charge matters. When someone faces criminal charges, they need to believe their attorney has handled this exact situation before. Generic "criminal defense" messaging doesn't convert. Specific expertise for the charge they're facing does.
SEO, Content, and Ads Working the Same Strategy
A website built to convert under pressure. Clear practice area pages for each charge type. Simple consultation booking. Strategic CTAs on every page — because the person visiting at 2am after an arrest isn't filling out a 10-field form.
SEO content for every charge type. Individual pages targeting DUI, assault, domestic violence, drug possession, theft, and traffic infractions in Tacoma and Pierce County. Each page answers the questions people ask when facing that specific charge.
Google Ads for the highest-intent moments. Paid campaigns capturing searches at the exact moment someone needs a criminal defense attorney. Jordan's firm shows up when it matters most.
The Numbers
- +A full calendar of consultation appointments every month. Prospects who've already decided they need a criminal defense attorney — they're choosing which one.
- +Dominant local search presence for criminal defense terms across Tacoma and Pierce County. A solo practitioner now outranks established firms.
- +Consistent pipeline from both organic search and paid campaigns. SEO and Google Ads working together to capture high-intent searches around the clock.
About This Project
Q: What services did Cascade provide for Jordan Foster Law?
Website design with conversion-focused structure, SEO content targeting criminal defense keywords across Tacoma and Pierce County, and Google Ads campaigns capturing high-intent searches.
Q: How quickly did results start?
Google Ads generated consultations fast — criminal defense is one of the highest-intent search categories. SEO content built compound visibility over the following months.
Q: Does Cascade work with law firms in other practice areas?
Yes. The approach starts with research, because the way someone searches for a criminal defense attorney at midnight is completely different from how they search for an estate planning attorney on a Sunday afternoon.
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The question is whether they're finding you or your competitors. Let's find out.
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