Law Firm Marketing
What Does Marketing Actually Cost for a Law Firm?
You bill by the hour. You respect people who are direct about what things cost. So here it is — what our law firm clients invest, what they get, and the results that follow.
We Know Your Practice Area
Legal marketing isn't general marketing with a law firm logo. Your prospective clients are searching at midnight after a DUI arrest, researching estate plans after a parent's diagnosis, or Googling custody lawyers during the worst week of their lives. The content, the ads, and the website need to meet that moment.
We've built marketing systems for estate planning firms, family law practices, and criminal defense attorneys. We understand bar advertising rules, the compliance boundaries, and the difference between a lead and a signed retainer.
We take 3-5 new clients per quarter. Every account gets senior-level attention — the person on your strategy call is the same person managing your campaigns.
What We've Done for Firms Like Yours
Estate Planning
7,000+
organic clicks per month
- Expanded from 1 state to 3 (MO, KS, AR)
- 400+ keywords ranking organically
- Monthly newsletter driving repeat engagement
- Content library built from scratch
The Law Firm of Christopher Dumm
Family Law
80+
new appointments per month
- 10x return on ad spend
- Became the busiest family law practice in the city
- Pipeline full enough to start choosing clients
- Website redesign + content + Google Ads
Torrone Law
Criminal Defense
80+
new appointments per month
- Content strategy + SEO + Google Ads
- Consistent lead flow across practice areas
- Multi-channel approach (search + content)
- Criminal defense + family law combined
Melvin & Torrone, PLLP
Law Firm Website
Your website is your digital front door. When a potential client Googles "estate planning attorney in [your city]," the site they land on needs to answer their questions, prove your credibility, and make it easy to schedule a consultation — in under 30 seconds.
- + Competitor audit and keyword research for your practice areas
- + Custom design and development — homepage, practice area pages, attorney bios, about, contact, FAQ
- + LegalService and Attorney schema markup (structured data Google reads)
- + Conversion optimization — consultation CTAs, click-to-call, intake forms
- + Mobile-first, fast-loading architecture (sub-2-second load times)
- + SEO-optimized content writing for every page
- + Blog infrastructure ready for ongoing content marketing
- + Google Business Profile optimization
Typical Investment
$8K - $15K
4-6 week delivery
Solo practitioners on the lower end. Multi-attorney, multi-practice-area firms on the higher end. We'll scope it after our initial conversation.
Your Complete Marketing System, Built and Delivered
A website alone doesn't generate clients. The firms that dominate their markets have a complete system: a website that converts, ads that drive the right people to it, content that builds organic authority, and email that keeps past clients coming back. We build the whole thing.
Law Firm Marketing System
$15,000 - $25,000
The complete marketing foundation for your practice.
- + Custom website (homepage, practice area pages, attorney bios, contact, FAQ)
- + Google Ads setup for your practice areas
- + Email automation (welcome sequence for new leads, newsletter system for past clients)
- + 4-6 SEO articles targeting your practice area keywords
- + Google Business Profile optimization
Delivery: 6-10 weeks
Ad spend billed directly to your Google Ads account. Recommended: $1,500-$3,000/mo.
Full Practice Build
$20,000 - $30,000
For firms ready to dominate their market.
- + Everything in the Marketing System, plus:
- + Google Ads and Meta Ads setup
- + 12-article content calendar, written and published
- + Conversion rate optimization (forms, CTAs, intake flow)
- + Local SEO for multiple locations
- + Team training on content production
Delivery: 8-12 weeks
Ongoing Maintenance Plans
Most firms start with a project. Many add optimization after they see results.
Website Care
$250 - $500/mo
Hosting, security monitoring, content updates, monthly backups, and priority support.
Marketing Optimization
$1,500 - $3,000/mo
Ad management, monthly content production, performance reporting, and strategy calls.
What Affects Your Investment
Practice area competitiveness
Personal injury keywords can cost $150-200 per click on Google. Estate planning runs $20-50. Criminal defense falls in between. Your practice areas directly affect ad spend and the strategy required to compete.
Number of practice areas
An estate-planning-only firm needs fewer pages, fewer ad campaigns, and more focused content than a firm covering family law, criminal defense, and personal injury. Focused firms get results faster.
Geographic scope
One office in one city is straightforward. Multiple offices, multi-county practices, or multi-state ambitions (like expanding from Missouri to Kansas and Arkansas) require location-specific pages and separate campaigns.
Current online presence
Starting from scratch takes longer than building on an existing foundation. If you already have a decent website, we may be able to optimize what's there rather than rebuild — which changes the investment.
Questions Law Firms Ask Us
How much does Google Ads cost for lawyers?
Legal keywords are among the most expensive on Google. Cost-per-click ranges from $20 for estate planning to $200+ for personal injury. That's why management quality matters more in legal than almost any other industry — a poorly structured campaign wastes thousands in days. We optimize for consultations booked, not clicks generated.
How long until I see results?
Google Ads can produce consultation requests within the first two weeks. SEO and content marketing take 3-6 months to build momentum, then compound. Our estate planning client went from minimal online presence to 7,000+ organic clicks per month — but it took 18 months of consistent content to get there. We'll set realistic expectations upfront.
Do you understand bar advertising rules?
Yes. We work within state bar advertising guidelines. We don't make outcome guarantees, we include required disclaimers, and we flag compliance concerns before content goes live. If your state has specific rules (and many do), we'll review them during onboarding.
What happens after the project is done?
You own everything we build. The website, the content, the ad accounts, the email templates. If you want ongoing optimization, we offer monthly plans. But the project deliverables are yours regardless.
Can I start with just a website?
Absolutely. Many firms start with the website project, see the quality of the work, and then add a full marketing system project later. The site is designed from day one to support ads, content, and SEO — so when you're ready to scale, the foundation is already there.
What makes you different from FindLaw, Justia, or Avvo marketing?
Those platforms sell you a template, put your name on it, and give you shared leads. We build a custom website you own, create content under your firm's name, and generate leads that come directly to you — not to you and five competitors simultaneously. Every asset we create belongs to your firm.
We're Probably Not the Right Fit If...
- × You're looking for the cheapest option. We cost more than a freelancer and deliver more than most agencies.
- × You want to hand it off and never think about marketing. We need a partner who shows up to monthly calls and provides feedback.
- × You measure success by impressions or followers. We measure consultations booked, retainers signed, and revenue generated.
We're a Great Fit If...
- + You want more of the right clients — not just more calls
- + You're ready to invest in marketing that builds your firm's reputation, not just rent attention
- + You want to work with someone who understands legal marketing, not someone learning on your dime
- + You want a defined project with clear deliverables, not an open-ended retainer
- + You value a long-term relationship over a quick fix
Let's Talk About Your Firm
We're accepting 3-5 new projects for Q2 2026. Pick a time — 15 minutes to talk about what's working, what isn't, and where you want to grow.
No pitch deck. No high-pressure sales call. Just a straightforward conversation between professionals.